Halal-certified food, i.e. food that may be consumed according to Islamic dietary laws, has been gaining importance in the food industry for several years. As a result, more and more halal products are finding their way into the conventional food retail trade – also in Europe. With the Anuga Halal Market, the world's leading trade fair for food and beverages offeres a targeted format for the halal sales market from 7 to 11 October 2023.

As a point-of-sale shelf, Anuga Halal Market covers the entire halal sector: from meat and dairy products, chilled and fresh foods, cold and hot beverages, delicatessen, healthy foods and even organic products, bread and baked goods, confectionery and snacks to frozen foods, as well as a whole range of start-up and retail technology. The special show offers conventional food retailers the opportunity to gain an overview of the range of halal products. At the same time, the format is aimed at international buyers who not only perceive an increased demand for halal products among Muslim consumers, but also see a profitable market niche among non-Muslims and in the industry.

For exhibitors of halal products, the Anuga Halal Market offers the ideal setting to present their portfolio to an international trade audience in an eye-catching way. The focus of the ANUGA Halal Market is on staging culinary delights from all over the world with a good halal range.

The halal market is facing both challenges and new opportunities: The long overdue transparency and industrialisation of halal products requires a certification that meets the need for safety and quality of more than five million Muslims in Germany and more than 50 million Muslims across Europe. In the markets of the Middle East, the demand for convenience products that comply with halal specifications is increasing in particular. At the same time, the demand for halal-certified food is also increasing in the West. This has led to a strong increase in halal food overall – the average annual growth of new halal-certified food launches recorded worldwide is +17.7%. As the continent with the largest share of the world's total Muslim population, Asia also recorded the largest share of all new global launches with halal product claims in 2019, at 68.1%. In addition, Africa and the Middle East form an important regional market for halal food. The growing market potential therefore offers a multitude of new opportunities, which Anuga Halal Market takes into account.